How to Identify Buyer Keywords
On December 21, 2009 in Internet
How does one determine the value of keywords? One variable is the volume of visitors it is able of sending. But the quantity of traffic is not all. You’ve got to be ready to sell to that traffic. One of the ways to figure out the commercial viability is the PPC CPC the advertisers pay to display their adverts for that keyword. Most tools provide this info, from Google’s External Keyword Tool to Keyword Elite. If the keyword has a high CPC, means advertisers have gain from it. If the bid price per click is low, there’s likely very few buyers hunting for that phrase. Focus on this metric when researching, the amount of traffic and competition is not all.